Jewelry Shoppers: The Next Generation - From JCK Magazine
Dan Gordon, of Samuel Gordon Jewelers, in Oklahoma City, thinks jewelers need to be more transparent. “Our industry is so guarded, so trying to hide everything,” he says. “We’ve got to let it all out there, not continue to hide stuff, which the industry has always been about. You’ve got to give everything away for free as far as intellectual property-you have to give it all away. As a result, people will trust you.
via jckonline.com
Our very own GNJ Executive Board Member, Dan Gordon, was featured in this rather excellent article on attracting the Next Generation of jewelry consumers. Be sure to click the link above to read the entire article on JCK Magazine’s Website. It also offers insights from other retail jewelers who have focused on the Gen Y customer as well as 10 solid tips for appealing to this essential audience.
Read more Jewelry Industry News at the Gen-Next Jewelers website
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