Officially the best “Attack Ad” ever! Simply brilliant advertising from the creative folks at 37 Signals. If you haven’t picked up Rework, it is well worth the read (as is their previous book, Getting Real).
If you arent offering anything unique, you might as well not offer anything at all these days… Really interesting stuff from Dan Heath, guess I am going to have to add Made to Stick to the reading list.
Posted via web from Michael Schechter’s Posterous | Comment »
Posted via email from Michael Schechter’s Posterous | Comment »
Posted via email from Michael Schechter’s Posterous | Comment »
A peek at what Tumbles through my life...
